Stéphane Hamel helps organizations fix what’s broken in their marketing data. When analytics
can’t be trusted, privacy risks are unclear, or martech stacks become unmanageable, he brings
structure to the systems, processes, and decisions behind them. Through Immeria, his work
connects marketing, privacy, technology, and AI so organizations can improve performance without
losing control of governance or compliance.
Over the past 35 years, Stéphane has worked with organizations across industries to bring
structure to
complex data environments. He created the Digital Analytics Maturity Model (DAMM), developed
tools like WASP and Da Vinci Tools (later acquired), and now builds MANTIS to
expose how data actually flows across the modern martech stack. Whether it’s a GA4
implementation, a martech audit, or a data governance strategy, his focus is always the same:
turn complexity into clarity, and clarity into measurable impact.
He teaches marketing and analytics at the MBA and executive level at Université Laval, training
leaders to navigate the tension between performance, data, and privacy. In parallel, he advises
organizations and startups on martech, privacy, and data strategy. He is known for asking the
right questions, challenging assumptions, and making complex systems understandable. If you are
dealing with unreliable data, growing privacy pressure, or the impact of AI on marketing, you
should connect.
