Stéphane Hamel • Immeria

Pioneering Trustworthy & Actionable Analytics

Stéphane Hamel is a leading voice in digital analytics, privacy, and data governance. Discover MANTIS, his advanced network tag diagnostic platform, and his new reference textbook.

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MANTIS

Machine-Augmented Network Tag Intelligence System

Understanding privacy compliance, consent validation, and third-party script management requires transparency. MANTIS is a browser-based diagnostic application engineered specifically for privacy, compliance, and martech professionals.

Instead of fragmented flat network logs, MANTIS reconstructs the entire **causal chain** behind your browser requests. Know exactly what triggered a tracker, which script initiated it, and compile verifiable compliance evidence.

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MANTIS Network Trace Visual
Academic Literature

L'art du digital analytics

The Comprehensive Applied Textbook (French Edition)

A major reference textbook designed for senior undergraduate, graduate (MBA, MSc), and continuing education programs. It positions digital analytics not merely as tool reporting, but as a discipline of strategic decision-making under uncertainty.

The curriculum bridges the gap between technical tracking and organizational strategy, guiding readers to formulate goals, navigate privacy laws, measure maturely, and utilize data storytelling to influence business decisions.

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Stéphane Hamel
L'art du digital analytics
EDITION 2026
  • Part I: Business Foundation (Objectives, Measurement Plan, Data Maturity)
  • Part II: Activation (Attribution, Segmentation, Channels)
  • Part III: Analysis & Decision (Applied Statistics, Storytelling, AI Ethics)
Background & Impact

A Legacy of Innovation

Over 30 years of advancing the digital analytics industry through pioneering tools, education, and thought leadership.

Stéphane Hamel is a strategic advisor, digital analytics pioneer, and researcher with over 30 years of experience. He is a leading voice in digital analytics, privacy, and data governance, recognized globally for his contributions to the industry.

He is the creator of the Digital Analytics Maturity Model (DAMM) and WASP (Web Analytics Solution Profiler), which established standard frameworks for tagging audit and organizational maturity. Over his career, Stéphane has built highly successful browser tools like Da Vinci Tools (acquired by Supermetrics in 2020) and MANTIS, and authored the reference academic textbook "L'art du digital analytics".

2026

Book Publication

Releasing the comprehensive French language academic textbook "L'art du digital analytics", establishing a unified educational standard.

2024

MANTIS Launch

Developed the Machine-Augmented Network Tag Intelligence System to address critical auditing gaps in privacy and martech compliance.

2017

Da Vinci Tools

Created highly popular browser enhancements for Google Analytics and Google Tag Manager. Acquired by Supermetrics in 2020.

2012

Industry Recognition

Honored as the "Most Influential Industry Contributor" by the Digital Analytics Association (DAA) for contributions to data models and WASP.